Risk: the hidden bomb that could sink your sales forecast

In most businesses, risk is a well-understood factor and usually equally well mitigated. Many companies have a risk register and if you are an insurance company then your risk appetite defines how you conduct your business. Yet there is one form of risk that lurks unseen in many organisations because it is not identified as such. It manifests itself in other terminology or is obscured by the way that those who have created the risks describe it initially.

Continue reading “Risk: the hidden bomb that could sink your sales forecast”